Calvin Klein, Inc. and Barclays Center form multi-integrated strategic marketing allianceMay 29, 2012
BROOKLYN, NY — Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and owner of one of the leading fashion brands in the world, has formed a fully integrated strategic marketing alliance with Barclays Center and the Brooklyn Nets that will include the presenting sponsorship for both the “Calvin Klein Courtside Club” and the “Calvin Klein VIP Entrance” on Atlantic Avenue at Barclays Center. Calvin Klein, Inc. becomes the seventh Founding Partner for Barclays Center.
Calvin Klein branding will appear in some of the most premium locations at Barclays Center and Calvin Klein lifestyle design elements will be fully integrated into special environments within the building to elevate the premium guest experience.
The sponsorship rights include Calvin Klein branding on courtside seats, television-visible courtside and baseline signage, a unique branded backdrop during certain marquee events, and a major advertising presence via the unparalleled “Street-to-Seat” brand signage and exposure at Barclays Center.
“The premium positioning and treatment of the Calvin Klein brand within this amazing new venue will serve to further enhance the consumer experience and reinforce our brand image to an engaged audience,” said Tom Murry, President & CEO, Calvin Klein, Inc. “We are looking forward to participating in the exciting and compelling lineup of world class events and performances that Barclays Center is assembling.”
“The Calvin Klein brand is one of the finest and most fashionable in the world and its message of excellence aligns perfectly with the premium experience at Barclays Center,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Our timeless black and white color scheme for the Brooklyn Nets is a natural fit with the Calvin Klein brand aesthetic. We are pleased that Calvin Klein, Inc. has become a Founding Partner for Barclays Center as we continue our commitment to bring premier brands to Brooklyn and to the world’s number one market.”