GEICO BECOMES NINTH FOUNDING PARTNER OF BARCLAYS CENTERAug 6, 2012
BROOKLYN – GEICO, one of the fastest growing major auto insurers in the U.S., has formed a fully integrated strategic marketing alliance with Barclays Center and the Brooklyn Nets that will include the entitlement to the spectacular GEICO Atrium inside the main entrance of Barclays Center. GEICO becomes the ninth Founding Partner for Barclays Center.
The 9,000 square-foot glass-enclosed GEICO Atrium will be the main entry space as visitors walk through the front door of Barclays Center. Fans will have easy access to the 12-booth box office, views into the below-grade practice court, and quick access to the Nets Shop by adidas. Most impressively, the GEICO Atrium opens onto a dramatic view of the arena bowl and scoreboard.
In addition to the GEICO Atrium branding, GEICO will be fully integrated into some of the most high-profile positions at Barclays Center, including the unparalleled “Street-to-Seat” brand signage at Barclays Center.
As part of its alliance with the Brooklyn Nets, GEICO will receive television-visible branding on each side of the basketball hoop stanchions for each Nets home game.
GEICO will also receive branding on the basketball hoop stanchions as part of the arena’s college basketball platform, known as BROOKLYN HOOPS™. In its first year, Barclays Center will host a powerhouse lineup of college basketball games such as NCAA Champion Kentucky vs. Maryland and Michigan vs. West Virginia.
“GEICO is excited about this unique opportunity to team up with Barclays Center and the Brooklyn Nets,” said Ted Ward, GEICO vice president of marketing. “The new state-of-the-art sports and entertainment venue will bring an abundance of energy, excitement and opportunity to a great community and a well-deserving fan base.”
“We are proud that GEICO, the predominant auto insurance provider in Brooklyn, has taken the title position in the GEICO Atrium, one of the most spectacular main entrances of any venue in the world,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “The alliance with the venue and the Brooklyn Nets furthers the connection between Brooklyn and GEICO. We are pleased that GEICO and Brooklyn support each other and we are excited to continue to partner with brands of excellence.”
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).
In addition to auto insurance, GEICO offers customers insurance products for motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available. For more information, go to http://www.geico.com.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys.