IN THE RAW® BECOMES PRESENTING SPONSOR OF BROOKLYN FAMILYTM PROGRAMMING FRANCHISE AT BARCLAYS CENTER

Nov 15, 2013

BROOKLYN (November 15, 2013) -- In The Raw®, a Brooklyn based brand of 100% natural premium sweeteners, has become the presenting sponsor of the BROOKLYN FAMILYTM programming franchise at Barclays Center. BROOKLYN FAMILY events include Disney on Ice, the Harlem Globetrotters, and Cirque du Soleil.

In The Raw, a family-owned company which began with Sugar In The Raw in 1970, has grown with the rising demand for natural, wholesome ingredients, and now offers four different sweetener options. The latest, Monk Fruit In The Raw®, is made with fruit and is perfect for families looking for a natural, zero-calorie sugar alternative that can be used to reduce sugar in any recipe from beverages to baked goods.

“We are proud to welcome such a dynamic and growing Brooklyn-based brand as In The Raw to become the presenting sponsor of our popular BROOKLYN FAMILY platform,” said Barclays Center CEO Brett Yormark. “Barclays Center is committed to aligning with Brooklyn businesses and helping to showcase their brands through our venue.”

“It was a natural fit to join BROOKLYN FAMILY events. Barclays Center is in our backyard and we are excited to be a part of the joy that the events will bring to our neighbors,” said Steven Eisenstadt, CEO of Cumberland Packing Corp., makers of In The Raw brand products.