JetBlue Airways Scores Big with New York’s Newest Venue: Signs on as the Official Domestic Airline of Barclays CenterDec 20, 2012
NEW YORK (December 19, 2012) – JetBlue Airways (Nasdaq: JBLU), New York’s Hometown Airline™, today proudly announces its status as the Official Domestic Airline of the brand new Barclays Center in Brooklyn, a major sports and entertainment venue showcasing an extensive variety of events, including premier concerts, major professional boxing cards, top college basketball, family shows, and the Brooklyn Nets.
On Thursday, Dec. 20 the airline will launch the partnership with Barclays Center Day from 7:30 a.m. to 11 a.m., post-security at its world-class home at John F. Kennedy International Airport’s (JFK) Terminal 5, complete with a branded SportPros court where ticketed customers will have the opportunity to shoot hoops for great prizes including flight giveaways and Nets game tickets. The Brooklyn Nets dance team, Brooklynettes, will be onsite to entertain.
“Barclays Center represents renewal and innovation in New York, much like JetBlue was introduced over a decade ago,” said Marty St. George, senior vice president of marketing and commercial strategy. “We’re very happy to be part of this new endeavor, which promises to delight and entertain fans for many years to come. As the largest domestic carrier at JFK, with our new support center here in Long Island City, we’re New York’s Hometown Airline and, like the Barclays Center, will maintain our focus on top notch customer service, value and entertainment. The partnership is a perfect fit!”
“JetBlue is a great New York City-based airline, which offers the same commitment to top customer service and innovation as Barclays Center,” Barclays Center CEO Brett Yormark said. “We are looking forward to welcoming JetBlue passengers to Barclays Center for world-class sports and entertainment.”
Each Thursday during the month of January, 2013, Barclays Center will host a “Bound for Brooklyn” sweepstakes, presented by JetBlue. Customers can visit Barclays Center’s Facebook page at here and enter for the chance to win a pair of round trip JetBlue tickets to or from New York, plus a pair of tickets to an event at Barclays Center. Five winners will be selected every Thursday for a total of 25 winners.
JetBlue’s partnership with Barclays Center, located in the heart of Brooklyn and designed by the award-winning architectural firms Ellerbe Becket and SHoP Architects, includes exclusive digital street-to-seat signage for all events, courtside television-visible signage and baseline signage during Brooklyn Nets home games, and arena activation rights. Brooklyn’s own JAY Z launched Barclays Center’s inaugural season with eight sold out shows. The arena’s ￼ Brooklyn Taste culinary program, customer service, outstanding sightlines, easy accessibility, 101 luxury suites, four bars/lounges, three clubs and the newest location of the 40/40 CLUB & Restaurant by American Express, all guarantee that an event at Barclays Center is destined to be a memorable one.
JetBlue is the largest domestic airline at JFK, operating more than 150 nonstop flights daily to 56 destinations throughout the United States, the Caribbean and Latin America. The customer service friendly airline carried more than two million travelers from the airport last year to its many international destinations including: Barbados; Colombia; Costa Rica; Dominican Republic; Jamaica; Mexico; Saint Lucia; St. Maarten; and Turks and Caicos - all of which will soon enjoy the seamless experience of arriving into the new international arrivals terminal extension.