NORWEGIAN CRUISE LINE BECOMES PRESENTING SPONSOR OF BROOKLYN SHOWTM PROGRAMMING FRANCHISE AT BARCLAYS CENTERApr 10, 2014
BROOKLYN/MIAMI (April 10, 2014) -- Norwegian Cruise Line, the innovator in cruise travel, has become the presenting sponsor of the BROOKLYN SHOW™ programming franchise at Barclays Center. BROOKLYN SHOW™ events include concerts and major events.
As part of its integrated multi-faceted marketing platform, Norwegian will receive branding on select arena controlled assets, including street-to-seat LEDs during concerts, events and BROOKLYN FAMILY™ shows.
Norwegian will also sponsor the “CRUISE LIKE A NORWEGIAN BARCLAYS CENTER SWEEPSTAKES”, which will run on barclayscenter.com and be promoted through Barclays Center social channels. Each month, one winner will receive four tickets to a BROOKLYN SHOW™ or BROOKLYN FAMILY™ event of choice, along with $100 for food and beverage during the event. Additionally, at the end of 2014, one lucky winner will win a cruise for four people.
“New York City is a key market for us, and partnering with Barclays Center for its dynamic concert and family shows allows us to expose our brand to entertainment lovers who are attending arena events,” said Kevin Sheehan, CEO of Norwegian Cruise Line.
“Norwegian Cruise Line is a perfect fit for our BROOKLYN SHOW™ franchise, as we both offer a variety of exciting entertainment options for our guests,” said Brett Yormark, CEO of Barclays Center. “We are proud to align with an established travel industry leader as we continue to bring the best brands to Brooklyn.”
Upcoming BROOKLYN SHOW™ events include The Rock and Roll Hall of Fame Induction Ceremony (April 10); Cher (May 9); Avicii (June 28) and Katy Perry (July 24-25). Upcoming BROOKLYN FAMILY™ events include Walking with Dinosaurs (July 16-20) and the World Premiere of Marvel Universe Live (August 13-17).