Ticketmaster to provide primary and resale ticketing solution for Barclays CenterMay 21, 2012
BROOKLYN AND LOS ANGELES – Barclays Center, the highly anticipated sports and entertainment venue in Brooklyn, has selected Ticketmaster, a Live Nation Entertainment company (NYSE: LYV), to be its exclusive official ticketing provider. Ticketmaster and its resale marketplace, TicketsNow, will deliver a comprehensive solution that present both primary ticketing and a ticket resale marketplace, creating a transparent, secure and convenient offering that provides fans with ticket options for all Barclays Center events, including the Brooklyn Nets. As part of the relationship, Ticketmaster will serve as a Founding Partner of Barclays Center.
Fans buying or selling on the TicketsNow resale platform will have the security of knowing every transaction is validated by Ticketmaster, to ensure every ticket bought and sold on the platform is a valid, working ticket. TicketsNow will provide delivery of all fan-to-fan transactions through TicketFast® electronic delivery, enabling fans to receive their tickets in minutes safe in the knowledge that the barcodes on their tickets are validated authentic for their security.
“We are committed to aligning ourselves with the best in the sports and entertainment industry, and that is why we have chosen Ticketmaster as the exclusive ticketing provider for Barclays Center,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Customer Service is an integral part of our business and Ticketmaster offers the ultimate fan-friendly ticket experience for our visitors, as every ticket bought and sold on the platform will be validated as an authentic ticket by Ticketmaster.”
Barclays Center will be utilizing the most state-of-the-art tools and services, including Pricemaster, a fully integrated dynamic pricing platform and Ticketmaster’s LiveAnalytics, the industry’s most comprehensive data analytics organization that will provide Barclays Center with a host of new and powerful fan insights. These tools will enable Barclays Center to better manage its events and develop deeper relationships with its customers.
Barclays Center will open with a JAY Z concert on September 28 and is scheduled to host more than 220 events in its first year, including Barbra Streisand, Andrea Bocelli, NCAA Tournament champion Kentucky vs. Maryland, and Ringling Bros. and Barnum & Bailey Circus. Tickets to all events will be available through Ticketmaster by going to barclayscenter.com.
“As Barclays Center continues to set new standards and lead the industry in state-of-the-art venue design, the sports and entertainment arena is an ideal partner to promote a ticket solution that will enable venues, artists and teams to better serve their fans,” said Michael Rapino, president and chief executive officer of Live Nation Entertainment.