FANTASY SPORTS COMPANY DRAFT OPS FORMS FULLY INTEGRATED ALLIANCE WITH THE NEW YORK ISLANDERS IN BROOKLYN AND BARCLAYS CENTERJul 14, 2015
BROOKLYN (July 14, 2015) – The New York Islanders and Barclays Center have aligned with Draft Ops, a fast rising daily fantasy sports website that offers consumers multi-player and head-to-head matchups.
The signature element of the sponsorship is the Draft Ops Ice Club, which will be located directly next to the rink on the west end for all Islanders games. The space will include major branding on the best seats in hockey, extending from the glass through the first five rows. Positioned just steps away from the venue’s most premium hospitality areas, the Draft Ops Ice Club will provide a luxury hockey experience that is unmatched by other NHL venues.
During Islanders games, Draft Ops brand exposure will also extend to TV-visible signage, in-arena LED signage, the Zamboni, as well as the Draft Ops Islanders Stats Platform, a multi-faceted integration of the team’s statistics that will be displayed in-arena and online. In addition, Draft Ops branding will be on the team’s press backdrop, which is visible at all Islanders press conferences and announcements held at Barclays Center.
The sponsorship agreement with Draft Ops also includes entitlements to the Draft Ops Fantasy Lounge, which will be located on the arena’s main concourse and will serve as an interactive daily fantasy experience. Throughout the space, fans will be able to explore the Draft Ops platform, browse fantasy stats and out-of-town scores, and more on high definition televisions and touch screen displays.
“Fantasy sports gaming is a booming industry and we are excited that Draft Ops will further build its business through a fully integrated alliance with the New York Islanders in Brooklyn and Barclays Center,” said Brett Yormark, CEO of Barclays Center.
"We are proud to enter into this partnership with Barclays Center and the New York Islanders," said Ron Doumani, CEO of Draft Ops. “As we develop and introduce a unique set of fantasy games for casual sports fans this upcoming season, working with Brett Yormark and such a world class organization will be a tremendous resource for our brand."