Deron Williams All Access Season Ticket Marketing Campaign

Jan 17, 2012

BROOKLYN, NY – NETS star point guard Deron Williams is the centerpiece of the team’s final phase in its All Access season ticket campaign for Barclays Center in Brooklyn.

With tickets already sold out in several premium locations, the NETS are launching a multi-faceted marketing campaign today, Tuesday, January 17, for the final stage of their All Access season tickets beginning for the 2012-13 NBA season. Tickets are available at www.BarclaysCenter.com or by calling 877-77-BKTIX.

The comprehensive advertising campaign will include outdoor, such as on 300 taxi tops, several billboards, and kiosks in Brooklyn and Manhattan, as well as direct mail.

“Opening night for the NETS in Brooklyn is less than 10 months away, and the excitement is resonating at an all-time high throughout the marketplace,” said NETS CEO Brett Yormark. “Our All Access season tickets are selling even faster than we expected due in large part to the unique benefits and value offering. We are excited to celebrate our superstar Deron in the new campaign as we prepare for the team’s move to one of the most anticipated sports and entertainment venues in the world.”

All Access season tickets feature the unprecedented NETS All Access Pass, which offers fans several distinctive elements, including: the opportunity to purchase tickets before the general public to non-NETS events that will be staged at Barclays Center; unlimited complimentary food, prepared by award-winning Levy Restaurants, at designated clubs and all fixed concession stands during NETS games — a first-time offering for a major New York metropolitan area sports team.

Additional NETS All Access Pass benefits include: a private entrance, dedicated VIP speed lines at all public entrances, concierge service, early access into Barclays Center, and membership to the Barclays Center Business Alliance (a corporate networking program exclusive to sponsors and season ticketholders).

There is no Personal Seat License (PSL) for NETS season tickets.