Mackage Launches the Ultimate Nba Experience in Collaboration With Brooklyn Nets and Barclays Center, Designed by Crosby StudiosNov 29, 2022
BROOKLYN - Mackage, the global luxury outerwear leader has teamed up with the Brooklyn Nets, Barclays Center, and internationally renowned Crosby Studios for the ultimate sport meets art and fashion experience during the 2022-23 NBA season.
With this partnership, the Brooklyn Nets and Barclays Center become Mackage’s first sports team partner. To introduce the partnership, which tips off this month, Mackage tapped Crosby Studios to design two exciting and interactive installations at the arena.
The partnership will come to life through a limited interactive pop-up featuring Mackage product displayed inside of a dramatic metallic locker room, creating an artful, yet bold and immersive space. The activation will be open to fans for five consecutive games, Nov. 27 – Dec. 4, 2022. Mackage will also debut a premium coat check experience at Barclays Center for Nets courtside ticket holders. The activation’s design is inspired by Mackage’s iconic metallic down puffer.
The overarching ideation between Mackage and Crosby was “to show a different angle of something athletes and people look at every day - a locker room. Inspired to bring sport culture into design, fashion, and art, by creating an immersive experience through the brand,” said Harry Nuriev, Founder of Crosby Studios.
“We are excited to bring a MACKAGE X CROSBY immersive experience to a world class facility like Barclays Center with the Brooklyn Nets,” said Tanya Golesic, CEO of Mackage. “A true juxtaposition of art, fashion and sport brought to life in a way that is totally new for this type of venue. Adjacent to the player tunnel and VIP areas our sculptural metallic pop up is a bold and innovative way for us to host and highlight our brand in a luxury way.”
“Mackage is one of the most innovative and aspirational outerwear brands globally, and we are proud to become their first sports team partner,” said Catherine Carlson, Executive Vice President of Global Partnerships, BSE Global, parent company of the Nets and Barclays Center. “The effortlessly cool vibe of Brooklyn is the perfect home for Mackage and we are excited to bring the brand closer to our fans.”