BARCLAYS CENTER INTRODUCES TIDAL AS NAMING SPONSOR OF VENUE’S THEATEROct 26, 2015
BROOKLYN (October 26, 2015) -- TIDAL, a recognized experiential music and entertainment platform, is the new title sponsor of the theater at Barclays Center.
TIDAL Theater will offer a new state of the art curtaining system for an intimate theater configuration, with seating between 4,000 and 6,000 for theatrical performances, concerts, music festivals, boxing events, comedy acts, and other events.
The newly unveiled configuration will also allow guests to have direct floor access to Barclays Center’s Billboard Lounge amplified by Lightpath and the Calvin Klein Courtside Club, as well as offer top sightlines from the 40/40 CLUB & Restaurant by American Express.
As part of its naming rights agreement, TIDAL will be curating a minimum of eight events annually in the TIDAL Theater with emerging and established artists.
The announcement of TIDAL Theater comes soon after the spectacular TIDAL X: 1020 Amplified by HTC show on Oct. 20 at Barclays Center, which included performances by world-class artists JAY Z, Nicki Minaj, and other stars, and was featured on ABC’s Jimmy Kimmel Live. Additional major TIDAL events are planned for Barclays Center.
“TIDAL’s name is synonymous with exclusive and personalized fan experiences making it a perfect fit for the theater at Barclays Center,” said Barclays Center CEO Brett Yormark. “Our new theater configuration provides TIDAL Theater with a special atmosphere that allows us to bring more diverse content and many big nights to Brooklyn.”
“Our fans clearly love Barclays Center as our recent concert proved and we are excited to offer an even more intimate experience through TIDAL Theater,” said Tim Riley, TIDAL Senior Vice President, Artist and Label Relations. “We are looking forward to hosting more phenomenal events at Barclays Center and in the new TIDAL Theater.”
Upcoming shows for TIDAL Theater will be announced soon.