Jul 15, 2015

BROOKLYN (July 15, 2015) – Barclays Center is expanding its presence on the West Coast by opening a Los Angeles office today. 

Paola Palazzo, a prominent entertainment executive, has been hired as Vice President of Entertainment Industry Relations and Event Development and will be based in Barclays Center’s new LA office in Century City. In focusing primarily on the music industry, while also involved in the arena’s sports properties, Palazzo will serve as an extension of the venue’s Programming Department, nurturing and reinforcing existing relationships with artist management, agents, and content providers, while simultaneously cultivating new ones, as well as working on new event development. 

In addition to growing the programming pipeline for Barclays Center, Palazzo will support the booking efforts for Cushman & Wakefield Theater at Barclays Center, and the company’s other venues, including the soon-to-be renovated Nassau Veterans Memorial Coliseum on Long Island and LIU Brooklyn Paramount Theatre.

Palazzo has more than 25 years of experience in the music entertainment industry, including serving as Vice President of Booking for The Forum in LA, which she helped open in 2014, and as Vice President of Talent and Booking for Nederlander Concerts, where she played an integral role in the success of numerous sold-out shows. 

Palazzo has received numerous accolades including the Music Business Achievement Award at the 2005 Hamilton Music Awards, a nomination for Pollstar’s Talent Buyer of the Year in 2009, and two nominations, in 2011 and 2012, for Billboard Magazine’s ‘Women in Music.’

“In less than three years, Barclays Center has hosted many of the world’s biggest entertainers and events,” said Barclays Center CEO Brett Yormark. “Now, we believe it is crucial to have a formal presence in the city where many entertainment decision makers are based to reinforce our commitment to the industry. After an extensive search of LA-based music executives, we are confident that Paola will be able to leverage her broad experience, industry knowledge, and relationships to further grow our business.”

Palazzo will report to Keith Sheldon, Vice President of Booking for music, family entertainment, and special events.